How often have you used brainstorming to solve a problem? Chances are, you've used it at least once, even if you didn't realize it.
For decades, people have used brainstorming to generate ideas, and to come up with creative solutions to problems. However, you need to use brainstorming correctly for it to be fully effective.
In this article, we'll look at brainstorming: what it is, why it's useful, and how to get the best from it.
The approach described here takes this research into account, so it's subtly different from Osborn's approach.
Read more
For decades, people have used brainstorming to generate ideas, and to come up with creative solutions to problems. However, you need to use brainstorming correctly for it to be fully effective.
In this article, we'll look at brainstorming: what it is, why it's useful, and how to get the best from it.
What is Brainstorming?
Madison Avenue advertising executive Alex Osborn developed the original approach to brainstorming and published it in his 1953 book, "Applied Imagination." Since then, researchers have made many improvements to his original technique.The approach described here takes this research into account, so it's subtly different from Osborn's approach.
Read more
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